Projects - Westways
The Project:
Design a new website reflecting the company’s marketing strategy and initiate a ‘cost-per-click’ advertising campaign.
The Initiative:
Worked closely with Westways directors to design site that would reflect the marketing aims of the company, writing effective copy, suggesting web based tools to increase the efficiency of their service e.g. enquiry and warranty request forms. Worked with local website design agency Devon Design to develop the site. Instigated a cost-per-click advertising campaign to stimulate traffic to the new website.
The Result:
Approx 250% increase in web traffic and a significant rise in new boat and brokerage sales!