Projects - Conrad Humphreys Racing
The Project Brief:
To market Conrad Humphrey’s ‘Against the Odds’ DVD
The Initiative:
‘Against the Odds’ documented the highs and lows of Conrad’s successful Vendee Globe campaign. The project involved researching potential stockists ranging from the larger chain retail outlets such as Virgin Megastores and HMV through to chandleries and maritime suppliers along the South Coast. The campaign was also backed up with an online ordering service on conradhumphreys.com and regional press coverage.
The Result:
DVD stocked by HMV, Virgin Megastores and over 20 South Coast chandleries. Local press coverage including double page spread in regional magazine (Devon Life).